Oorspronkelijke vacature omschrijving:

Kekkilä-BVB is the European leader in horticulture. We provide products and services for professional greenhouse growers, retail, consumers and landscapers in over 100 countries worldwide. We have strong product brands within the professional and consumer growing markets, trading under the names of BVB Substrates, Kekkilä Professional, Brill Substrates, BVB Landscaping, Kekkilä, Hasselfors Garden, Terra Brill, Jardino and Florentus. Together with our customers, we grow for a better future. Kekkilä-BVB is a part of Neova Group. www.kekkila-bvb.com

We are currently looking for

Senior Customer Experience and Brand Manager, Kekkilä-BVB (Central Europe)

Are you a strategic thinker passionate about brand management and customer experience? Kekkilä-BVB is seeking a dynamic Senior Customer Experience and Brand Manager to elevate our Kekkilä Professional brand and drive customer engagement in Central Europe. In this role, you'll be at the forefront of our digital transformation, leading projects like the One Customer Platform (OCP) and contributing to our business development as part of the management team.

Responsibilities at a glance:

• Customer Experience Development:
  
  • Develop and implement the customer experience journey for BVB Substrates and supporting brands.
  • Ensure consistent and efficient customer interactions at all touch points with a digital focus.
  • Analyse customer feedback, data and other metrics to identify improvement opportunities.
  • Manage brands across all markets and collaborate with marketing to support sales, brand growth and customer engagement.
  • Craft and execute a visionary customer experience strategy for Kekkilä-BVB and BVB substrates.
  
  
• Digital Engagement:
  • Drive seamless and impactful customer interactions with a strong focus on digital touchpoints.
  • Responsible for Marketing introduction plan (organization and implementation) of new products.
  
  
• Collaborative Innovation:
  
  • Collaborate within BA Central Europe and with cross-functional teams to improve customer satisfaction and business development.
  • Work closely with colleagues from other BAs on marketing, communications and insight.
  • Support the BA Central Europe management team and coordinate all digital BA projects.
  • Partner with (cross-functional) international teams and colleagues to enhance customer satisfaction and business growth.
  
  
• Insight-Driven Improvement:
  
  • Utilize customer feedback and data analytics to identify and act on improvement opportunities.
  
  
• Brand Excellence:
  
  • Champion the Kekkilä-BVB and BVB Substrates brands across all markets.
  • Develop and implement marketing plans that boost sales and deepen customer engagement.
  
  
• Coordination Role:
  
  • Oversee the management and development of product information (PIM) and digital assets within Kekkilä-BVB.
  
  

Role complexity and scope:

• Complexity of innovation:
• Requires broad solutions taking into account digital, financial and process dimensions.
• Strategic influence: Establish and implement long-term strategies for business/customer excellence (3-5 years).
• Impact on results: Strong influence on achieving key business outcomes.
• Communication Nature: Negotiate to reach agreements through discussion and compromise.
• Knowledge Depth: In-depth knowledge of customer experience, brand management and digital tools.

You will bring:

• Leadership & Communication:
  
  • Strong leadership skills to engage stakeholders in supporting the client journey.
  • Excellent written and verbal communication skills to create and convey compelling stories.
  
  
• Digital & Analytical skills:
  
  • Skill in digital tools to improve and streamline our customer journey, increase efficiency and improve customer satisfaction.
  • Practical experience with modern digital tools and marketing practices.
  • Good analytical skills to interpret data and make informed and strategic decisions.
  
  
• Customer service & industry knowledge:
  
  • Exceptional customer service skills with a focus on improving customer experience.
  • Knowledge of the horticulture sector is an advantage.
  
  
• Language/communication skills:
  
  • Exceptional communication skills, with the talent to tell compelling stories that resonate.
  • Fluent in Dutch and English, both spoken and written.
  • Skill in one or two other business languages is a plus.
  
  
• Experience / Education:
  
  • 5+ years of experience in customer experience, digital marketing, brand management, communications, or a related field.
  • Knowledge of the horticultural industry is a plus.
  • Bachelor/Master working/thinking level, but above all the will to keep developing yourself.
  
  

What do you get in return?

If you choose to work at Kekkilä-BVB, we offer you a challenging job in an international organization. You will join an informal and pleasant working environment with plenty of opportunities for advancement. In addition, we offer:

• A 12-month contract, with the prospect of a permanent position
• A challenging and dynamic working environment with opportunities for professional growth and development
• A stimulating work culture based on collaboration innovation and continuous improvement
• A competitive salary and attractive fringe benefits such as:
• Non-contributory pension
• 24 holidays
• 8% holiday pay (paid out in May and November)
• Hybrid working; allowing you to work 2-3 days per week at one of our Kekkilä-BVB offices (some travelling is required).
• participation in the collectivity of DSW or Zilveren Kruis health insurance
• Possible participation in WIA gap insurance
• Achance to be part of a forward-thinking company that values innovation and collaboration.
• A friendly and active staff association (voluntary);
• And above all, the best colleagues in the business.

At Kekkilä-BVB, we are driven by our core values:

• Focus on customer success: We strive to provide our customers with the best possible service and support and strive for long-term relationships based on trust and mutual success.
• Achieving together: We believe in the power of cooperation and teamwork and work together on common goals to realise our vision.
• Courage to renew: We embrace change and innovation and encourage our employees to explore new ideas and face challenges with creativity and determination.
• Trust through respect: We treat each other with respect and integrity and create an inclusive and supportive work environment where everyone feels valued and heard.

Do you recognize yourself in this position, or are you ready for the next step in your career? And can you identify with our core values? Then we would like to receive your motivation and CV!

For more information about this position, please contact Alexandra Snijders (alexandra.snijders@kekkila-bvb.com) or if you have questions about the procedure please contact Mandy Koppendraier (mandy.koppendraier@kekkila-bvb.com).

Aquisition based on this recruitment vacancy is not appreciated.

More information about our organization on www.kekkila-bvb.com